Target has had annual pride collections since 2012. They changed their bathroom policies to accommodate transgender individuals and ignored the safety of young women and children in 2016. Target has an an ever-expanding selection of LGBTQ products for everyone, especially kids.

In 2022 however, Target teamed up with a UK designer who is a proud, self-proclaimed gay, transgender who practices satanism. Much of their merchandise is clearly aimed at children. What could go wrong?

The designer known as Erik and his Abprallen brand includes a sweatshirt that reads “cure transphobia not trans people,” a tote bag that reads “too queer for here,” and a messenger pack that reads “we belong everywhere.”

According to the Washington Examiner,

Among Abprallen’s other apparel are images of pentagrams, horned skulls, and references to devils. “Satan respects pronouns,” reads one previous design, featured on T-shirts and pins. These items have even been known to be sold at London’s Satanic Flea Market during December…

On Instagram last year, Erik defiantly stated:

“Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses [sic] on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages,”

Calling evil good, he gleefully acknowledges that the designs have already made “transphobes infuriated with me.”

As part of Target’s massive Pride collection, you can find t-shirts that shout, “Queer Queer Queer Queer,” as well as onesies, and shirts with “Bien Proud,” rainbow-colored leggings, sandals, socks, tutu skirts, and jumpers, according to the Daily Wire.

The massive corporation didn’t seem to mind the criticism and controversy for displaying annual ‘Pride’ collections to compliment the nationwide LGBTQ festivals and parades in June.

But here’s what you probably didn’t know – or may not want to know.

Since last year, Target has sold breast binders (aka compression tops), packing underwear, and ‘tuck-friendly’ bathing suits in the Pride section of course.

One customer said Target is “actively trying to recruit children into the LGBT camp,” and warns this is far worse than what Bud Light is doing. Target is specifically marketing products (‘targeting’) for children and displaying them proudly in the front of their stores.

Christians and concerned Americans better wake-up and speak-up before it’s too late. They have promoted moral relativism and have redefined words, weaponizing language against those who disagree with them.

This, by the way, is not ‘tolerance.” Oftentimes, the preachers of tolerance can be some of the most intolerant people.

Talk-show host and columnist Dennis Prager described one redefinition this way:

“For the Left, tolerance does not mean tolerance. It means first, acceptance. And second, celebration. That is totalitarianism: You not only have to live with what you may differ with, dear citizen, you have to celebrate it or pay a steep price.”

As this cultural debate and shift was accelerating in 2016, I had begun to write a book called Redefining Truth. This was the same year that Oxford Dictionary’s word of the year was “Post truth.”

Remember, this was seven years ago. The Target Corporation website exclaimed that “We’re not born with pride. We take pride. Pride in celebrating who we were born to be.” Target openly takes pride in “celebrating who we were born to be,” but I’m confident they do not mean this in the biblical context of how God created us.

Go back eleven years. Target featured a gay couple in a same-sex registry ad in 2012, the same year they launched gay greeting cards and an LGBT gay pride t-shirt line.

I documented how they further boasted that pride “is a year-round commitment” adding,

“We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups like [the] . . . Gay, Lesbian & Straight Education Network.”

Leftist ideologues have placed sex over safety.

In April 2016, Target corporate office announced, “we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.” Almost immediately, the backlash began and by the end of that year, about 1.4 million people signed a petition to boycott Target.

Apparently, this wasn’t enough, and either they have not learned a lesson or don’t care.

Recent reports indicate disappointed customers are confronting Target store employees and managers for pushing an agenda.  An insider at Target reported that “emergency” calls were made and some managers and district supervisors were told to be low key with the Pride displays immediately, especially in the South.

“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” 

Target CEO Brian Cornell has recently doubled down and scoffs at the backlash. He has presided over some of the most extreme LGBT policies in the corporate world. He proudly led Target as one of the first chains to throw open their bathroom and fitting room doors to both genders.

The Daily Wire’s Matt Walsh has spoken bravely and clearly on this issue, often defending children, parents, Christians, and conservative views. He recently reminded people in his newsletter that Target needs the business of middle America and wants the business of people it angers with its LGBT indoctrination.

He asked if Target is calling our bluff thinking not enough people care or will do anything about it?

Walsh states:

The culture is the stuff that our country is made of. We do have the power to put a stop to this. It only takes a little bit of discipline and the tiniest amount of sacrifice. Corporations who cross the line to this egregious extent should be made to pay for it. That’s a penalty we can extract. It’s a punishment we can impose. We just have to put in the effort and understand why it’s important.

Concerned Americans boycotted and hurt Bud Light (Anheuser Busch) financially. We must do the same with Target, Starbucks, Levi’s, Sports Illustrated, ESPN, Disney, and many others. American Family Association once again has a petition urging Target to reconsider. 

Money Talks. At least most of the time when demonic agendas aren’t blinding people.

God bless you and keep speaking the truth about things that matter!

For at one time you were darkness, but now you are light in the Lord. Walk as children of light (for the fruit of light is found in all that is good and right and true), and try to discern what is pleasing to the Lord. Take no part in the unfruitful works of darkness, but instead expose them. For it is shameful even to speak of the things that they do in secret. But when anything is exposed by the light, it becomes visible. (Ephesians 5:8-13)

For His lovingkindness is great toward us,
And the truth of the Lord is everlasting.
Praise the Lord! (Psalm 117:2)